Prior to that role, he directed sales & marketing for the leading mid-sized companies in loyalty & database management, technology testing, and globalization solutions. His business career began in 1998 as a strategy consultant who developed AT&T’s first professional services, engaging diverse industries including financial services, retail and hospitality. Roots served in the US Air Force as an aircraft maintenance and logistics officer in the US and Germany.

Kevin Roots earned a Bachelor of Science from the US Air Force Academy, an Master of Arts from the University of Maryland in Europe, an MBA from Georgetown University, and a Doctorate of Management from Case Western Reserve University.

Dr. Roots is of Asian, African, European and Pacific Island decent. He was born in Taiwan, grew-up in the Netherlands and is multilingual. His passions are travel, food & wine, martial arts, motorcycles and entertaining family and friends.